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Showing posts from March, 2021

Why governments trust Microsoft with their digital transformation

Public sector initiatives are more often than not highly complex and carefully planned endeavors. And, to be fair, they have every reason to be. Millions of people depend on public services to make their lives better, and even a brief interruption can affect thousands of citizens. This doesn't mean that governments should postpone or cancel their digital initiatives, however—they just have to avoid as much risk as humanly possible. A significant part of this involves making the right choice when partnering with a provider and choosing the correct platform. It's critical, therefore, to pick one that guarantees flexibility, security, and cost-effectiveness, but more importantly, ensures the continuity of public services. In this infographic, you'll learn why Microsoft has become the partner of choice for governments across the world, and what characteristics have helped Microsoft's products become a staple for public digital initiatives. View: Why governments tru...

How to Give People What They Want Online

What do customers really want out of their online interactions with your company? Answering this question correctly can mean the difference between increasing revenue and joining the group of businesses that, combined, lose upwards of $1.6 trillion each year by not living up to consumer expectations. Truth be told, there is no single correct answer to this question, and yours will ultimately depend on your product, service, or industry. However, there are four general principles that every business can integrate into their customer experience strategy that have proven to yield exceptional results, regardless of the nature of their business. Read this article to learn how you can leverage these trends in your favor and increase brand loyalty among your customers. Read More...

5 reasons to empower governments with digital transformation

Delivering the best services possible to citizens while managing tight budgets is an everyday struggle for public institutions. Although this is also true for many privately owned companies, a slight delay or inefficiency in public services can spell disaster for entire families. Yet keeping up with digital transformation can be difficult for such institutions thanks to nightmarishly long bureaucratic processes and archaically old existing architectures. This means that once a digital strategy gets approved, there's little to no room to get things wrong. When thing do go the right way, however, governments and public institutions are empowered with unparalleled efficiency that translates into a better quality of life for all citizens. In this infographic, you'll learn how digital transformation strategies can greatly improve the effectiveness of public services and significantly enhance taxpayers' overall perception of the institutions that implement them. View: 5 reaso...

Why aren't your customers listening to you?

"Why are my customers not listening to me?" is a question frequently asked by frustrated marketers and decision-makers. To address this question, author Carly Driscoll asks two crucial follow-ups: do you truly know who your customers are, and are you really delivering them an impactful message? At first glance it may seem intuitive or even simple, but successfully answering these questions requires a marketer to truly empathize with their audience—a task much easier said than done. Fortunately, there's a time-proven way to not only interest your customers, but also convert leads into revenue-generating relationships that will drive growth and brand prestige: great content. In this eye-opening article, you'll learn about the successful R.I.D.E. methodology for content creation, and how to effectively inform your customers with solid content marketing at each stage of the buying process. Read More...

How Chesterfield County streamlines workplace experiences with Microsoft Dynamics 365

When you think digital transformation, what typically comes to mind? For most people, it means rapidly changing technology within the context of enterprise and consumer-oriented private services. Many don't realize that digitalization and efficiency is just as crucial in the public sector as any other industry. Here, digital transformation can mean the difference between effectively improving someone's life or making them waste months—or years—in bureaucratic limbo. In this video and case study, you'll learn how Chesterfield County replaced its 20-year-old mainframe application with a cloud environment based on Microsoft Dynamics 365 that enabled easier knowledge transfer and increased efficiency—and most important, allowed the county to deliver on its promise of helping over 340,000 citizens live better lives. Read More...