The buyer's journey is a progression of steps the buyer takes when making a purchase. Most businesses know that they need to support the customer at all stages, even though a lot of the process is done before a buyer engages with the seller. When buyers are ready to engage, you must be ready. In the article, "5 Tips to Get More Customers and Retain Them Too," Dhaval Sarvaiya discusses the main stages of the journey: awareness, consideration, decision, retention and advocacy. In the final stage, he reminds us that customers with great experiences will "fall in love with your brand" and that they will not only "promote your brand but will defend it as well." Imagine customers so loyal that they will defend what you're selling—all because they so strongly believe in it. Read this entire article for pointers on how to support your customers at all stages of the buyer's journey.
Many employees aren't equipped to evaluate or question the outputs they receive from AI. This article from MIT Sloan explains the risk of "rubber-stamping" AI outputs without understanding the rationale behind them, and outlines strategies for building explainability into workplace systems. Read the article to learn how your organization can build a culture that embraces AI without surrendering critical thinking. For guidance on making AI a trusted tool, contact Metisc. Read More...
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