For many organizations and their management teams, the mere mention of customer relationship management (CRM) inspires immediate apprehension. Far too numerous are the stories from companies across all industries about failed implementations, wasted money and time, and frustrated sales executives. But it doesn't have to be that way, according to a Forbes article entitled "Seven Steps For Successful CRM Implementation." In the article, author Marc Emmer asserts that past challenges with CRM implementation have little to do with technology, and more to do with the culture of the organization attempting to implement it. Read the full article to discover what Mr. Emmer feels are the seven keys to successfully deploying and utilizing CRM.
When Belfius, a prominent Belgian bank, started using AI and Machine Learning in operations, they struggled to synergize results for monitoring potential illegal activity. What did they do? Read this insightful customer story showing how by using Azure Machine Learning, Azure Synapse Analytics and Azure Databricks Belfius improved development time, increased efficiency and gained reliability. Read More...
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