If customers are the lifeblood of business, then customer relationship management (CRM) is the daily checkup to ensure that the heart is still pumping steadily and that the entire body is in good health. Metaphors aside, CRM describes the processes, tools, and activities that companies employ to understand their customers and respond rapidly to their ever-changing needs and preferences. Given the importance and widespread use of CRM across today's businesses, it would be natural to assume that CRM implementation is a fairly straightforward and routinely successful process—but rarely is this the case. This raises the question as to why—and more important, as to what your company can do to ensure that your CRM efforts pay off. In this infographic, we address those questions by distilling input from vendors, users, and experts into eight best practices that your company can follow to help deliver a successful (and ultimately, fruitful) CRM implementation.
Many employees aren't equipped to evaluate or question the outputs they receive from AI. This article from MIT Sloan explains the risk of "rubber-stamping" AI outputs without understanding the rationale behind them, and outlines strategies for building explainability into workplace systems. Read the article to learn how your organization can build a culture that embraces AI without surrendering critical thinking. For guidance on making AI a trusted tool, contact Metisc. Read More...
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