AI is a complicated learning system that requires continuous human vetting and iteration. While it has improved the influencer marketing game, it’s still only as good as the instructions the marketer gives it. AI can also correct mishaps with brand names and logos, and automatically redirect posts to the company's social media page. Learn what leaders in the industry are saying about why it’s important to pay attention to how AI bots field interactions with consumers when it comes to sales.
Many employees aren't equipped to evaluate or question the outputs they receive from AI. This article from MIT Sloan explains the risk of "rubber-stamping" AI outputs without understanding the rationale behind them, and outlines strategies for building explainability into workplace systems. Read the article to learn how your organization can build a culture that embraces AI without surrendering critical thinking. For guidance on making AI a trusted tool, contact Metisc. Read More...
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