The pandemic fundamentally changed B2B buying and selling, as 42% of US sellers report their organization has fewer salespeople than before COVID-19. At the same time, the average buying committee has grown from 11 to 17 members, but the amount of time buyers spend with sellers has dropped to 17%—over 80% of the buyers’ time is spent researching online and discussing matters internally. Microsoft has fundamentally upended the sales culture, and with help from the Activate Digital Sales solution space, you can take advantage of prioritized cases to unlock data to discover your next opportunity
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Cyber threats are evolving, and so is the technology used to stop them. This article recaps the most urgent cybersecurity trends presented at the RSA Conference 2025 -- from next-gen identity protection to secure AI deployment. Read it for insight into what matters most right now in security strategy and how to prepare for what's ahead. Then contact Metisc to talk through how your team can act on these trends. Read More...
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